Discount Designer Sunglasses - APairSunglasses
"Paying Too Much for Designer Sunglasses?"
If you want to make huge savings next time you buy a pair of designer sunglasses you have come to the right place.
If you want to get started straight away use the navigation bar on the right to select the brand you want and then type in your search criteria in the search box above. If the brand is not listed select Women's or Men's sunglasses and search within that category by typing the brand and model you are looking for.
"What Can I Expect to Save?"
This will vary depending upon brand - some brand holders apply tighter price controls than others.
To illustrate the potential savings you can make by using the APairSunglasses site, look at the three pairs of sunglasses pictured below.
Chanel 6014
1) RRP = £ 195 2) Online = £160 3) APairSunglasses = £ 120

Christian Dior SubDior 1
1) RRP = £ 175 2) Amazon = £155 3) APairSunglasses = £80

Gucci 2927
1) RRP = £175 2) Online = £ 105 3) APairSunglasses = £ 65
(Prices correct as of 1st June 2008).
These examples are typical of what you can expect to save, although in some cases you will save a lot more!
"Designer Sunglasses Are Over-Priced!"
Let me say from the outset that no-one is a bigger fan of designer sunglasses than me. They look great, they make you feel good and people notice you! You simply won't experience that feeling when wearing unbranded sunglasses. However, many people either can't afford designer sunglasses or refuse to pay the high retail price on principle.The purpose of this site is to enable you to buy genuine designer sunglasses at the lowest possible price. Thousands of delighted customers are already making huge savings on their sunglasses...so should you!
"But Why Are They SO Expensive!"
In order to answer that question you need to enter the minds of the brand holders - the companies responsible for well-known brands such as Chanel, Gucci and Christian Dior. They want their products to have a high perceived value and exclusivity factor.
They achieve this by keeping the retail price high and limiting where their products are sold. The retail price is therefore set way above what it actually costs to design and produce these sunglasses. The only benefit to the buyer is that not everyone can afford to pay $300-$500 for a pair of sunglasses, which by virtue of their cost are relatively exclusive, and so the buyer is then made to feel more special by their purchase.
Despite the cost, many consumers gladly pay these inflated prices because they want to look and feel good and are unaware that there is a better way of buying the sunglasses they want.
"How Can APairSunglasses Save Me Money?"
This site will enable you to buy great-looking, authentic designer sunglasses for a fraction of the retail cost.
Sounds great, doesn't it? However, while it should be the easiest thing in the world to convince just about anybody to do something that will save them money I know that some of you will need to be persuaded.
The reason for this is that the products sourced through this site come from eBay. Now some of you will already be clicking away from this site because you are not prepared to consider eBay as a legitimate source of designer goods. This would be a real missed opportunity because it is possible to make huge savings on authentic designer sunglasses using eBay.
eBay is a hugely competitive sales environment with sellers making far lower profits than in a normal retail store. Partly this is due to much lower overheads but can also be explained by the fact that they are not restricted by the brand holder's recommended retail price. You can take advantage of this situation to save money.
eBay Explained
In case anyone is unfamiliar with eBay, think of it as a huge online marketplace where a wide variety of products can be bought and sold via auction or Buy it Now format. eBay's revenue for 2007 was nearly $8 billion so it's a huge organization which has numerous safeguards for your online security when making purchases.
You need to register to use eBay and you can do this by visiting the Sign Up Page - it's very easy and free to join.
Why Some People Do Not Use eBay to Buy Designer Sunglasses
Reason #1
Some consumers think that only used items can be purchased on eBay.
Reason #2
Some consumers believe that they will receive items that are in some way inferior to retail products - perhaps sub-standard stock or even worse, counterfeit products.
The Facts About Buying Designer Sunglasses on eBay:
1) Individuals do sell pre-owned items on eBay, but it's equally true that many respected companies use eBay as a way of selling their products. In fact, some wholesalers and distributors secretly use eBay as an additional means of selling their stock.
2) The problem of counterfeit goods is hugely exaggerated. Business sellers would not stay in business very long if they sold "fakes". Ask yourself this: if a seller has thousands of positive comments from previous happy customers, is it likely that you will be the first to be disappointed? eBay customers are 'smart' shoppers and unlikely to pay good money for a poor product.
3) eBay Powersellers will not sell counterfeit sunglasses as most come from China and are easy to spot because the quality of the materials and production is poor. They know that a complaint about selling counterfeit goods on eBay will get them banned (and out of business!) if it is proved correct.
4) It's also worth bearing in mind that by taking sensible precautions (see Buying on eBay) when making your purchase, you will always be able to get your money refunded in the unlikely event of problems.
Without question, eBay allows you to make huge savings on authentic designer sunglasses.
The APairSunglasses Advantage
One final question that you might have is - "Why should I use your site rather than going to eBay direct?"
Put simply, this site makes it quicker and easier to search eBay for the specific designer sunglasses that you want. It is a free service - you still buy the product on eBay when you have located it - we just make the search process more accurate and a whole lot quicker!
Why is this the case? Well, eBay operates across so many product lines that it can be time-consuming to click through all the categoriesand sub-categories to search within the correct area. APairSunglasses removes this hassle and allows you to search exclusively within the sunglasses' sections to give you the most relevant results. Switching to a new search within a different brand category can be done with a single click.
Enjoy using the site to find your dream sunglasses for a fraction of the retail cost. If you require any further advice on using the site or buying on eBay please contact us via email.
If you can't find the sunglasses you want then please consider using our sister site - www.APairSunglasses.com - which sources designer sunglasses from the US. The main advantage of this site is that you will be able to find the latest sunglasses from the 2008 range of all the top designer brands.
The prices are incredibly low and if you are concerned about import charges, then don't be! Even taking into account import charges, the sunglasses will typically be much cheaper than buying online from a UK website. Find out more about import charges into the UK and how you can buy designer sunglasses for less.